Practical GenAI for bankers
Real applications inside real banking work. What actually moves the needle for marketers, executives, and frontline teams — not future-state slideware.
Writing
Clear thinking on GenAI inside banking.
Articles and essays for executives, marketers, and operators who want something better than hype — published in The Financial Brand and industry outlets, written from real banking experience.
Published articles
The latest from The Financial Brand.
The Future of AI in Banking is Becoming Clearer. Do These Three Things Now to Stay on Course
What the FIS and Anthropic partnership signals for banks and credit unions, and three moves every institution should make now as the AI adoption gap widens.
Read the article ↗How GenAI Can Uplevel Your Bank's Financial Literacy Program, Quickly and Easily
GenAI as curriculum designer, content creator, and practice partner — with ready-made prompts for the community financial literacy work bankers get tapped for.
Read the article ↗Use AI to Turn Your Marketing Brief into a Complete Frontline Playbook, Instantly
Closing the execution gap between marketing and the frontline — a complete kit of scripts, FAQs, and talking points in minutes instead of weeks.
Read the article ↗The Critical First 90 Days: Onboarding Is the Foundation of Long-Term Profitability
Every institution has an onboarding program, but few are optimized for today’s customer. Why the first 90 days decide the lifetime of the relationship.
Read the article ↗In 2026, Transform GenAI from a Sometime Tool to a Fulltime Partner
Moving GenAI from occasional tool to everyday work partner, and the habits that separate professionals who compound the advantage from those who stall.
Read the article ↗Earlier articles
10 Practical Prompts to Fight the Rise of AI 'Workslop' in Bank Marketing
Precise prompting that amplifies real human voices and brand culture instead of flooding channels with generic AI-generated content.
Read the article ↗Don't Let Data Paranoia Hamper Your Bank's Use of GenAI
The most valuable insights come from patterns, not profiles. Using readily available data to understand context without exposing identity.
Read the article ↗Four AI Strategies (With Prompts) to Make Your Comms Better and Faster
Four practical AI strategies, with ready-to-use prompts, for banks and credit unions that need communications done better and faster.
Read the article ↗Your Silent Competition Is Winning: Is Your Bank in the Game?
Digital-first competitors are quietly winning deposits and relationships. What an intentional, multichannel response looks like.
Read the article ↗13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral
Creating marketing collateral can feel like drudge work. Thirteen prompts that help AI cut through the logjam.
Read the article ↗What I write about
Three threads that run through every piece.
Marketing, growth, and onboarding
Acquisition, onboarding, and engagement strategies grounded in 30 years inside the industry. Where data, judgment, and customer experience meet.
Responsible AI in regulated environments
How banks and credit unions can move quickly without losing the trust that defines the relationship. Built for high-trust contexts, not lab demos.
Also from Ben
Vibe Coding for Bankers
Where bankers learn to build with AI.
A growing library of practical AI tools, tutorials, and walkthroughs for bankers ready to move beyond using AI into building with it. Open to anyone in the industry, free to explore.
Visit Vibe Coding for Bankers"As a speaker, writer, educator, and activator, I help leaders and teams get unstuck, build confidence, and move GenAI into everyday work. If you're ready to jumpstart progress and find a clear path forward, let's start the conversation."